What it does. When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers. Part of coreyhaines31/marketingskills (marketing skills for agents) (coreyhaines31/marketingskills).

Upstream	coreyhaines31/marketingskills
Skill file	skills/copywriting/SKILL.md
License	MIT
Author	Corey Haines
Fetched	2026-09-10

Install

• npx skills add coreyhaines31/marketingskills --skill copywriting, or copy the skill folder into ~/.claude/skills/copywriting/.
• Raw file: curl -sL https://raw.githubusercontent.com/coreyhaines31/marketingskills/HEAD/skills/copywriting/SKILL.md

SKILL.md (verbatim)

name: copywriting
description: When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers.
metadata:
  version: 2.0.2

Copywriting

You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action.

Before Writing

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

1. Page Purpose

• What type of page? (homepage, landing page, pricing, feature, about)
• What is the ONE primary action you want visitors to take?

2. Audience

• Who is the ideal customer?
• What problem are they trying to solve?
• What objections or hesitations do they have?
• What language do they use to describe their problem?

3. Product/Offer

• What are you selling or offering?
• What makes it different from alternatives?
• What's the key transformation or outcome?
• Any proof points (numbers, testimonials, case studies)?

4. Context

• Where is traffic coming from? (ads, organic, email)
• What do visitors already know before arriving?

---

Copywriting Principles

Clarity Over Cleverness

If you have to choose between clear and creative, choose clear. Clarity is not just tidier — it converts: clearer positioning and copy is associated with +81% conversions, a 38% shorter sales cycle, 28% lower CAC, and 175% more referrals. When a reader has to decode your line, you've lost them.

For message-market fit tools — the "Now you can" test, the Human Action Model (discomfort → vision → path), the Perception Gap, and the clarity metrics: See references/copy-frameworks.md

Benefits Over Features

Features: What it does. Benefits: What that means for the customer.

Specificity Over Vagueness

• Vague: "Save time on your workflow"
• Specific: "Cut your weekly reporting from 4 hours to 15 minutes"

Customer Language Over Company Language

Use words your customers use. Mirror voice-of-customer from reviews, interviews, support tickets.

One Idea Per Section

Each section should advance one argument. Build a logical flow down the page.

---

Writing Style Rules

Core Principles

1. Simple over complex — "Use" not "utilize," "help" not "facilitate"
2. Specific over vague — Avoid "streamline," "optimize," "innovative"
3. Active over passive — "We generate reports" not "Reports are generated"
4. Confident over qualified — Remove "almost," "very," "really"
5. Show over tell — Describe the outcome instead of using adverbs
6. Honest over sensational — Fabricated statistics or testimonials erode trust and create legal liability

Quick Quality Check

• Jargon that could confuse outsiders?
• Sentences trying to do too much?
• Passive voice constructions?
• Exclamation points? (remove them)
• Marketing buzzwords without substance?

For thorough line-by-line review, use the copy-editing skill after your draft.

---

Best Practices

Be Direct

Get to the point. Don't bury the value in qualifications.

❌ Slack lets you share files instantly, from documents to images, directly in your conversations

✅ Need to share a screenshot? Send as many documents, images, and audio files as your heart desires.

Use Rhetorical Questions

Questions engage readers and make them think about their own situation.

• "Hate returning stuff to Amazon?"
• "Tired of chasing approvals?"

Use Analogies When Helpful

Analogies make abstract concepts concrete and memorable.

Pepper in Humor (When Appropriate)

Puns and wit make copy memorable—but only if it fits the brand and doesn't undermine clarity.

---

Page Structure Framework

Above the Fold

Headline

• Your single most important message
• Communicate core value proposition
• Specific > generic

Example formulas:

• "{Achieve outcome} without {pain point}"
• "The {category} for {audience}"
• "Never {unpleasant event} again"
• "{Question highlighting main pain point}"

For comprehensive headline formulas: See references/copy-frameworks.md

Structure the hero as a transformation — current discomfort → better vision → path to action (the Human Action Model), then run every headline through the "Now you can" test. See references/copy-frameworks.md

For natural transition phrases: See references/natural-transitions.md

Subheadline

• Expands on headline
• Adds specificity
• 1-2 sentences max

Primary CTA

• Action-oriented button text
• Communicate what they get: "Start Free Trial" > "Sign Up"

Core Sections

Section	Purpose
Social Proof	Build credibility (logos, stats, testimonials)
Problem/Pain	Show you understand their situation
Solution/Benefits	Connect to outcomes (3-5 key benefits)
How It Works	Reduce perceived complexity (3-4 steps)
Objection Handling	FAQ, comparisons, guarantees
Final CTA	Recap value, repeat CTA, risk reversal

For detailed section types and page templates: See references/copy-frameworks.md

---

CTA Copy Guidelines

Weak CTAs (avoid):

• Submit, Sign Up, Learn More, Click Here, Get Started

Strong CTAs (use):

• Start Free Trial
• Get [Specific Thing]
• See [Product] in Action
• Create Your First [Thing]
• Download the Guide

Formula: [Action Verb] + [What They Get] + [Qualifier if needed]

Examples:

• "Start My Free Trial"
• "Get the Complete Checklist"
• "See Pricing for My Team"

---

Page-Specific Guidance

Homepage

• Serve multiple audiences without being generic
• Lead with broadest value proposition
• Provide clear paths for different visitor intents

Landing Page

• Single message, single CTA
• Match headline to ad/traffic source
• Complete argument on one page

Pricing Page

• Help visitors choose the right plan
• Address "which is right for me?" anxiety
• Make recommended plan obvious

Feature Page

• Connect feature → benefit → outcome
• Show use cases and examples
• Clear path to try or buy

About Page

• Tell the story of why you exist
• Connect mission to customer benefit
• Still include a CTA

---

Voice and Tone

Before writing, establish:

Formality level:

• Casual/conversational
• Professional but friendly
• Formal/enterprise

Brand personality:

• Playful or serious?
• Bold or understated?
• Technical or accessible?

Maintain consistency, but adjust intensity:

• Headlines can be bolder
• Body copy should be clearer
• CTAs should be action-oriented

---

Output Format

When writing copy, provide:

Page Copy

Organized by section:

• Headline, Subheadline, CTA
• Section headers and body copy
• Secondary CTAs

Annotations

For key elements, explain:

• Why you made this choice
• What principle it applies

Alternatives

For headlines and CTAs, provide 2-3 options:

• Option A: [copy] — [rationale]
• Option B: [copy] — [rationale]

Meta Content (if relevant)

• Page title (for SEO)
• Meta description

---

Related Skills

• copy-editing: For polishing existing copy (use after your draft)
• cro: If page structure/strategy needs work, not just copy
• emails: For email copywriting
• popups: For popup and modal copy
• ab-testing: To test copy variations

Other files in this skill

• evals/evals.json
• references/copy-frameworks.md
• references/natural-transitions.md

references/copy-frameworks.md (verbatim)

Copy Frameworks Reference

Headline formulas, page section types, and structural templates.

Contents

• Headline Formulas (outcome-focused, problem-focused, audience-focused, differentiation-focused, proof-focused, additional formulas)
• Landing Page Section Types (core sections, supporting sections)
• Page Structure Templates (feature-heavy page, varied engaging page, compact landing page, enterprise/B2B landing page, product launch page)
• Section Writing Tips (problem section, benefits section, how it works section, testimonial selection)
• Clarity & Message-Market Fit (the "Now you can" test, Human Action Model, the Perception Gap, the SavvyCal case, clarity metrics)

Headline Formulas

Outcome-Focused

{Achieve desirable outcome} without {pain point}

Understand how users are really experiencing your site without drowning in numbers

{Achieve desirable outcome} by {how product makes it possible}

Generate more leads by seeing which companies visit your site

Turn {input} into {outcome}

Turn your hard-earned sales into repeat customers

[Achieve outcome] in [timeframe]

Get your tax refund in 10 days

---

Problem-Focused

Never {unpleasant event} again

Never miss a sales opportunity again

{Question highlighting the main pain point}

Hate returning stuff to Amazon?

Stop [pain]. Start [pleasure].

Stop chasing invoices. Start getting paid on time.

---

Audience-Focused

{Key feature/product type} for {target audience}

Advanced analytics for Shopify e-commerce

{Key feature/product type} for {target audience} to {what it's used for}

An online whiteboard for teams to ideate and brainstorm together

You don't have to {skills or resources} to {achieve desirable outcome}

With Ahrefs, you don't have to be an SEO pro to rank higher and get more traffic

---

Differentiation-Focused

The {opposite of usual process} way to {achieve desirable outcome}

The easiest way to turn your passion into income

The [category] that [key differentiator]

The CRM that updates itself

---

Proof-Focused

[Number] [people] use [product] to [outcome]

50,000 marketers use Drip to send better emails

{Key benefit of your product}

Sound clear in online meetings

---

Additional Formulas

The simple way to {outcome}

The simple way to track your time

Finally, {category} that {benefit}

Finally, accounting software that doesn't suck

{Outcome} without {common pain}

Build your website without writing code

Get {benefit} from your {thing}

Get more revenue from your existing traffic

{Action verb} your {thing} like {admirable example}

Market your SaaS like a Fortune 500

What if you could {desirable outcome}?

What if you could close deals 30% faster?

Everything you need to {outcome}

Everything you need to launch your course

The {adjective} {category} built for {audience}

The lightweight CRM built for startups

---

Landing Page Section Types

Core Sections

Hero (Above the Fold)

• Headline + subheadline
• Primary CTA
• Supporting visual (product screenshot, hero image)
• Optional: Social proof bar

Social Proof Bar

• Customer logos (recognizable > many)
• Key metric ("10,000+ teams")
• Star rating with review count
• Short testimonial snippet

Problem/Pain Section

• Articulate their problem better than they can
• Create recognition ("that's exactly my situation")
• Hint at cost of not solving it

Solution/Benefits Section

• Bridge from problem to your solution
• 3-5 key benefits (not 10)
• Each: headline + explanation + proof if available

How It Works

• 3-4 numbered steps
• Reduces perceived complexity
• Each step: action + outcome

Final CTA Section

• Recap value proposition
• Repeat primary CTA
• Risk reversal (guarantee, free trial)

---

Supporting Sections

Testimonials

• Full quotes with names, roles, companies
• Photos when possible
• Specific results over vague praise
• Formats: quote cards, video, tweet embeds

Case Studies

• Problem → Solution → Results
• Specific metrics and outcomes
• Customer name and context
• Can be snippets with "Read more" links

Use Cases

• Different ways product is used
• Helps visitors self-identify
• "For marketers who need X" format

Personas / "Built For" Sections

• Explicitly call out target audience
• "Perfect for [role]" blocks
• Addresses "Is this for me?" question

FAQ Section

• Address common objections
• Good for SEO
• Reduces support burden
• 5-10 most common questions

Comparison Section

• vs. competitors (name them or don't)
• vs. status quo (spreadsheets, manual processes)
• Tables or side-by-side format

Integrations / Partners

• Logos of tools you connect with
• "Works with your stack" messaging
• Builds credibility

Founder Story / Manifesto

• Why you built this
• What you believe
• Emotional connection
• Differentiates from faceless competitors

Demo / Product Tour

• Interactive demos
• Video walkthroughs
• GIF previews
• Shows product in action

Pricing Preview

• Teaser even on non-pricing pages
• Starting price or "from $X/mo"
• Moves decision-makers forward

Guarantee / Risk Reversal

• Money-back guarantee
• Free trial terms
• "Cancel anytime"
• Reduces friction

Stats Section

• Key metrics that build credibility
• "10,000+ customers"
• "4.9/5 rating"
• "$2M saved for customers"

---

Page Structure Templates

Feature-Heavy Page (Weak)

1. Hero
2. Feature 1
3. Feature 2
4. Feature 3
5. Feature 4
6. CTA

This is a list, not a persuasive narrative.

---

Varied, Engaging Page (Strong)

1. Hero with clear value prop
2. Social proof bar (logos or stats)
3. Problem/pain section
4. How it works (3 steps)
5. Key benefits (2-3, not 10)
6. Testimonial
7. Use cases or personas
8. Comparison to alternatives
9. Case study snippet
10. FAQ
11. Final CTA with guarantee

This tells a story and addresses objections.

---

Compact Landing Page

1. Hero (headline, subhead, CTA, image)
2. Social proof bar
3. 3 key benefits with icons
4. Testimonial
5. How it works (3 steps)
6. Final CTA with guarantee

Good for ad landing pages where brevity matters.

---

Enterprise/B2B Landing Page

1. Hero (outcome-focused headline)
2. Logo bar (recognizable companies)
3. Problem section (business pain)
4. Solution overview
5. Use cases by role/department
6. Security/compliance section
7. Integration logos
8. Case study with metrics
9. ROI/value section
10. Contact/demo CTA

Addresses enterprise buyer concerns.

---

Product Launch Page

1. Hero with launch announcement
2. Video demo or walkthrough
3. Feature highlights (3-5)
4. Before/after comparison
5. Early testimonials
6. Launch pricing or early access offer
7. CTA with urgency

Good for ProductHunt, launches, or announcements.

---

Section Writing Tips

Problem Section

Start with phrases like:

• "You know the feeling..."
• "If you're like most [role]..."
• "Every day, [audience] struggles with..."
• "We've all been there..."

Then describe:

• The specific frustration
• The time/money wasted
• The impact on their work/life

Benefits Section

For each benefit, include:

• Headline: The outcome they get
• Body: How it works (1-2 sentences)
• Proof: Number, testimonial, or example (optional)

How It Works Section

Each step should be:

• Numbered: Creates sense of progress
• Simple verb: "Connect," "Set up," "Get"
• Outcome-oriented: What they get from this step

Example:

1. Connect your tools (takes 2 minutes)
2. Set your preferences
3. Get automated reports every Monday

Testimonial Selection

Best testimonials include:

• Specific results ("increased conversions by 32%")
• Before/after context ("We used to spend hours...")
• Role + company for credibility
• Something quotable and specific

Avoid testimonials that just say:

• "Great product!"
• "Love it!"
• "Easy to use!"

---

Clarity & Message-Market Fit

Headline formulas give you the shape of a line. These tools tell you whether the line is actually working — whether it's clear, whether it maps to how the reader already thinks, and whether it lands with the right person. Positioning is the prologue to your novel: it sets up everything that follows. Get it clear and the rest of the page writes itself.

The "Now you can" Test

A fast gut-check for any headline or benefit line. Mentally prefix it with "Now you can…". If the result is both compelling and true, the line is doing its job. If it reads as vague, obvious, or a stretch, rewrite it.

The test works because "Now you can…" forces the copy into the reader's world — it has to name a concrete new ability they didn't have before. Feature-speak and buzzwords collapse under it.

Original line	"Now you can…" version	Verdict
"Powerful analytics platform"	Now you can… have a powerful analytics platform	Fails — not a new ability, just a description
"See which companies visit your site"	Now you can… see which companies visit your site	Works — compelling + true
"Streamline your workflow"	Now you can… streamline your workflow	Fails — vague, unfalsifiable
"Send unlimited docs, images, and audio in one place"	Now you can… send unlimited docs, images, and audio in one place	Works — concrete + true

Use it as a filter, not a formula: draft with the headline formulas above, then run each candidate through "Now you can…" and keep the survivors.

The Human Action Model (landing-page narrative spine)

Ludwig von Mises' Human Action Model explains why anyone acts: a person acts only when three things line up. Every above-the-fold that converts follows the same three-beat spine:

1. Current discomfort — the felt problem, named in the reader's own words. They have to recognize their situation ("that's exactly me").
2. Better vision — a clearly imagined, more satisfying state. What life looks like once the discomfort is gone.
3. Path to action — the belief that this specific step closes the gap between the two. The product is the bridge, and the CTA is how they cross it.

Miss any beat and the reader stalls. No discomfort = no reason to move. No vision = no destination. No path = no reason to believe you're the way there.

Mapping it onto the hero:

Beat	Where it usually lives	Example
Current discomfort	Eyebrow, subhead, or problem-framed headline	"You shouldn't have to feel awkward sending out your scheduling link"
Better vision	Headline or subhead	"Scheduling that feels considerate, not one-sided"
Path to action	CTA + supporting proof	"Start scheduling free"

This is the transformation spine underneath the "6 essential sections" of a landing page — hero, social proof, problem, solution, how-it-works, and final CTA. The hero states the transformation; the rest of the page substantiates each beat.

The Perception Gap

The same benefit can read as a selling point to one segment and a red flag to another. The gap is between what you think you're saying and what a given reader hears through their own risk tolerance.

The fix isn't softer copy — it's matching the value prop to the reader's risk tolerance. Segment first, then swap the framing.

Benefit as written	Startup / early-adopter hears	Enterprise / risk-averse hears
"Move fast — ship in a weekend"	Speed, momentum (✅)	Immature, unstable (🚩)
"Brand-new approach"	Innovative edge (✅)	Unproven, risky (🚩)
"Enterprise-grade security & SLAs"	Bloated, slow, expensive (🚩)	Safe, trustworthy (✅)
"Trusted by the Fortune 500"	Not built for me (🚩)	Proven, de-risked (✅)

Value-prop swap in practice — same product, two audiences:

• Startup landing page: "Ship your first integration this afternoon. No sales calls, no procurement."
• Enterprise landing page: "SOC 2 Type II, 99.99% uptime SLA, and a named implementation lead. Roll out with confidence."

When a page has to serve both, don't average them into mush — segment the traffic (separate pages, or a persona split) and let each read its own version of the truth.

Worked Example — SavvyCal (message-market fit)

SavvyCal (a scheduling tool) originally led with feature-forward copy. They rewrote the hero around a single felt discomfort:

"You shouldn't have to feel awkward sending out your scheduling link."

That one line roughly tripled (3×) conversions. It works because it hits all three beats of the Human Action Model at once:

• Discomfort: the small social awkwardness of "here's my link, pick a time" — named exactly as users feel it.
• Vision: scheduling that feels considerate to both people.
• Path: SavvyCal's overlay-your-calendar mechanic is the bridge, so the CTA feels like the obvious next step.

The lesson: message-market fit beats feature lists. The winning line wasn't cleverer — it named a real feeling the reader hadn't heard a scheduling tool acknowledge before. Run your own hero through "Now you can…" and the Human Action Model to find that line.

Clarity Beats Cleverness (the metrics)

When teams measure it, clarity — not wit — is what moves the numbers. Clearer positioning and copy is associated with:

• +81% conversions
• −38% sales cycle (shorter time to close)
• −28% CAC (lower customer acquisition cost)
• +175% referrals

The mechanism: clear copy lets the right buyer self-qualify fast and the wrong one bounce early, so every downstream metric improves. Clever copy that requires decoding does the opposite — it adds a comprehension tax at the exact moment attention is scarcest.

Practical rule: if a reader has to pause to figure out what you mean, you've already lost. When forced to choose between a clever line and a clear one, ship the clear one — then use the tests above ("Now you can…", the Human Action Model, the Perception Gap) to make the clear line compelling too.

references/natural-transitions.md (verbatim)

Natural Transitions

Transitional phrases to guide readers through your content. Good signposting improves readability, user engagement, and helps search engines understand content structure.

Adapted from: University of Manchester Academic Phrasebank (2023), Plain English Campaign, web content best practices

---

Contents

• Previewing Content Structure
• Introducing a New Topic
• Referring Back
• Moving Between Sections
• Indicating Addition
• Indicating Contrast
• Indicating Similarity
• Indicating Cause and Effect
• Giving Examples
• Emphasising Key Points
• Providing Evidence (neutral attribution, expert quotes, supporting claims)
• Summarising Sections
• Concluding Content
• Question-Based Transitions
• List Introductions
• Hedging Language
• Best Practice Guidelines
• Transitions to Avoid (AI Tells)

Previewing Content Structure

Use to orient readers and set expectations:

• Here's what we'll cover...
• This guide walks you through...
• Below, you'll find...
• We'll start with X, then move to Y...
• First, let's look at...
• Let's break this down step by step.
• The sections below explain...

---

Introducing a New Topic

• When it comes to X,...
• Regarding X,...
• Speaking of X,...
• Now let's talk about X.
• Another key factor is...
• X is worth exploring because...

---

Referring Back

Use to connect ideas and reinforce key points:

• As mentioned earlier,...
• As we covered above,...
• Remember when we discussed X?
• Building on that point,...
• Going back to X,...
• Earlier, we explained that...

---

Moving Between Sections

• Now let's look at...
• Next up:...
• Moving on to...
• With that covered, let's turn to...
• Now that you understand X, here's Y.
• That brings us to...

---

Indicating Addition

• Also,...
• Plus,...
• On top of that,...
• What's more,...
• Another benefit is...
• Beyond that,...
• In addition,...
• There's also...

Note: Use "moreover" and "furthermore" sparingly. They can sound AI-generated when overused.

---

Indicating Contrast

• However,...
• But,...
• That said,...
• On the flip side,...
• In contrast,...
• Unlike X, Y...
• While X is true, Y...
• Despite this,...

---

Indicating Similarity

• Similarly,...
• Likewise,...
• In the same way,...
• Just like X, Y also...
• This mirrors...
• The same applies to...

---

Indicating Cause and Effect

• So,...
• This means...
• As a result,...
• That's why...
• Because of this,...
• This leads to...
• The outcome?...
• Here's what happens:...

---

Giving Examples

• For example,...
• For instance,...
• Here's an example:...
• Take X, for instance.
• Consider this:...
• A good example is...
• To illustrate,...
• Like when...
• Say you want to...

---

Emphasising Key Points

• Here's the key takeaway:...
• The important thing is...
• What matters most is...
• Don't miss this:...
• Pay attention to...
• This is critical:...
• The bottom line?...

---

Providing Evidence

Use when citing sources, data, or expert opinions:

Neutral attribution

• According to [Source],...
• [Source] reports that...
• Research shows that...
• Data from [Source] indicates...
• A study by [Source] found...

Expert quotes

• As [Expert] puts it,...
• [Expert] explains,...
• In the words of [Expert],...
• [Expert] notes that...

Supporting claims

• This is backed by...
• Evidence suggests...
• The numbers confirm...
• This aligns with findings from...

---

Summarising Sections

• To recap,...
• Here's the short version:...
• In short,...
• The takeaway?...
• So what does this mean?...
• Let's pull this together:...
• Quick summary:...

---

Concluding Content

• Wrapping up,...
• The bottom line is...
• Here's what to do next:...
• To sum up,...
• Final thoughts:...
• Ready to get started?...
• Now it's your turn.

Note: Avoid "In conclusion" at the start of a paragraph. It's overused and signals AI writing.

---

Question-Based Transitions

Useful for conversational tone and featured snippet optimization:

• So what does this mean for you?
• But why does this matter?
• How do you actually do this?
• What's the catch?
• Sound complicated? It's not.
• Wondering where to start?
• Still not sure? Here's the breakdown.

---

List Introductions

For numbered lists and step-by-step content:

• Here's how to do it:
• Follow these steps:
• The process is straightforward:
• Here's what you need to know:
• Key things to consider:
• The main factors are:

---

Hedging Language

For claims that need qualification or aren't absolute:

• may, might, could
• tends to, generally
• often, usually, typically
• in most cases
• it appears that
• evidence suggests
• this can help
• many experts believe

---

Best Practice Guidelines

1. Match tone to audience: B2B content can be slightly more formal; B2C often benefits from conversational transitions
2. Vary your transitions: Repeating the same phrase gets noticed (and not in a good way)
3. Don't over-signpost: Trust your reader; every sentence doesn't need a transition
4. Use for scannability: Transitions at paragraph starts help skimmers navigate
5. Keep it natural: Read aloud; if it sounds forced, simplify
6. Front-load key info: Put the important word or phrase early in the transition

---

Transitions to Avoid (AI Tells)

These phrases are overused in AI-generated content:

• "That being said,..."
• "It's worth noting that..."
• "At its core,..."
• "In today's digital landscape,..."
• "When it comes to the realm of..."
• "This begs the question..."
• "Let's delve into..."

See the seo-audit skill's references/ai-writing-detection.md for a complete list of AI writing tells.

Back to coreyhaines31/marketingskills (marketing skills for agents) or Agent skills.