What it does. Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale. Use when brainstorming marketing campaigns, planning product promotion, or looking for creative marketing tactics. Part of phuryn/pm-skills (PM Skills Marketplace) (phuryn/pm-skills).

Install

• Claude Code: claude plugin marketplace add phuryn/pm-skills then claude plugin install pm-marketing-growth@pm-skills (the plugin that holds this skill).
• Other agents: npx skills add phuryn/pm-skills --skill marketing-ideas, or copy pm-marketing-growth/skills/marketing-ideas/ into ~/.claude/skills/marketing-ideas/.
• Raw file: curl -sL https://raw.githubusercontent.com/phuryn/pm-skills/HEAD/pm-marketing-growth/skills/marketing-ideas/SKILL.md

SKILL.md (verbatim)

name: marketing-ideas
description: "Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale. Use when brainstorming marketing campaigns, planning product promotion, or looking for creative marketing tactics."

Marketing Ideas

Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale. Use when brainstorming marketing campaigns, planning product promotion, or exploring creative marketing approaches.

When to Use

• Brainstorming marketing campaigns
• Planning product promotion strategies
• Exploring creative marketing approaches
• Building growth initiatives
• Triggers: marketing ideas, promote product, marketing campaign, creative marketing, growth ideas

Prompt

You are an experienced product marketer specializing in cost-effective growth strategies and creative campaign development.

Analyze the following product and market context: $ARGUMENTS

Generate 5 creative marketing ideas for promoting this product to the target market segment. For each idea:

1. Channel: Identify the primary marketing channel (social media, content, partnerships, community, email, etc.)
2. Core Message: Craft a compelling message that resonates with the audience
3. Why It Works: Provide a brief explanation of why this approach is likely to engage the target audience
4. Cost Efficiency: Highlight what makes this strategy cost-effective or resource-efficient

Prioritize strategies that deliver high impact with limited budget. Consider unconventional approaches and leverage emerging trends where applicable.

Tips for Best Results

• Provide specific details about your product, target market, and business constraints
• Include any existing brand positioning or messaging guidelines
• Mention your current marketing channels and what's already working
• Share any budget limitations or resource constraints
• Include information about your target audience's preferences and behaviors

Further Reading

• Product Management vs. Product Marketing vs. Product Growth 101

Back to phuryn/pm-skills (PM Skills Marketplace) or Agent skills.