phuryn/pm-skills (PM Skills Marketplace)

What it is. Paweł Huryn's product-management marketplace: 68 skills, plus commands and plugins, from discovery (ideation, assumption mapping, opportunity solution trees, interview scripts) through strategy, execution (PRDs, retros, "what would a senior PM do"), market research, go-to-market, growth, and AI shipping. Organised as nine plugins so you install only the stage you need.

Install

• Claude Code: claude plugin marketplace add phuryn/pm-skills then claude plugin install pm-product-discovery@pm-skills (or any plugin below). Codex: add the marketplace the same way.
• Other agents: copy a plugin's skills/ folder into your skills directory.

Skills

First 60 skills by path:

• intended-vs-implemented — The method for finding the gap between what a system is supposed to do and what the code actually does — the class of bug generic scanners miss because they have no model of intent. Defines what... (SKILL.md)
• shipping-artifacts — The durable documentation set that makes an AI-built (vibe-coded) app reviewable before shipping. A small core every app needs — architecture, user/permission flows, permissions,... (SKILL.md)
• ab-test-analysis — Analyze A/B test results with statistical significance, sample size validation, confidence intervals, and ship/extend/stop recommendations. Use when evaluating experiment results, checking if a... (SKILL.md)
• cohort-analysis — Perform cohort analysis on user engagement data — retention curves, feature adoption trends, and segment-level insights. Use when analyzing user retention by cohort, studying feature adoption over... (SKILL.md)
• sql-queries — Generate SQL queries from natural language descriptions. Supports BigQuery, PostgreSQL, MySQL, and other dialects. Reads database schemas from uploaded diagrams or documentation. Use when writing... (SKILL.md)
• brainstorm-okrs — Brainstorm team-level OKRs aligned with company objectives — qualitative objectives with measurable key results. Use when setting quarterly OKRs, aligning team goals with company strategy,... (SKILL.md)
• create-prd — Create a Product Requirements Document using a comprehensive 8-section template covering problem, objectives, segments, value propositions, solution, and release planning. Use when writing a PRD,... (SKILL.md)
• dummy-dataset — Generate realistic dummy datasets for testing with customizable columns, constraints, and output formats (CSV, JSON, SQL, Python script). Use when creating test data, building mock datasets, or... (SKILL.md)
• job-stories — Create job stories using the 'When [situation], I want to [motivation], so I can [outcome]' format with detailed acceptance criteria. Use when writing job stories, creating JTBD-style backlog... (SKILL.md)
• outcome-roadmap — Transform an output-focused roadmap into an outcome-focused one that communicates strategic intent. Rewrites initiatives as outcome statements reflecting user and business impacts. Use when... (SKILL.md)
• pre-mortem — Run a pre-mortem risk analysis on a PRD or launch plan. Categorizes risks as Tigers (real problems), Paper Tigers (overblown concerns), and Elephants (unspoken worries), then classifies as... (SKILL.md)
• prioritization-frameworks — Reference guide to 9 prioritization frameworks with formulas, when-to-use guidance, and templates — RICE, ICE, Kano, MoSCoW, Opportunity Score, and more. Use when selecting a prioritization... (SKILL.md)
• release-notes — Generate user-facing release notes from tickets, PRDs, or changelogs. Creates clear, engaging summaries organized by category (new features, improvements, fixes). Use when writing release notes,... (SKILL.md)
• retro — Facilitate a structured sprint retrospective — what went well, what didn't, and prioritized action items with owners and deadlines. Use when running a retrospective, reflecting on a sprint,... (SKILL.md)
• sprint-plan — Plan a sprint with capacity estimation, story selection, dependency mapping, and risk identification. Use when preparing for sprint planning, estimating team capacity, selecting stories, or... (SKILL.md)
• stakeholder-map — Build a stakeholder map using a power/interest grid, identify communication strategies per quadrant, and generate a communication plan. Use when managing stakeholders, preparing for a launch,... (SKILL.md)
• strategy-red-team — Red-team a PRD, roadmap, or strategy by attacking its load-bearing assumptions before reality does. Steelmans then attacks each claim, ranks failure modes by impact × likelihood ×... (SKILL.md)
• summarize-meeting — Summarize a meeting transcript into structured notes with date, participants, topic, key decisions, summary points, and action items. Use when processing meeting recordings, creating meeting... (SKILL.md)
• test-scenarios — Create comprehensive test scenarios from user stories with test objectives, starting conditions, user roles, step-by-step actions, and expected outcomes. Use when writing QA test cases, creating... (SKILL.md)
• user-stories — Create user stories following the 3 C's (Card, Conversation, Confirmation) and INVEST criteria with descriptions, design links, and acceptance criteria. Use when writing user stories, breaking... (SKILL.md)
• wwas — Create product backlog items in Why-What-Acceptance format — independent, valuable, testable items with strategic context. Use when writing structured backlog items, breaking features into work... (SKILL.md)
• beachhead-segment — Identify the first beachhead market segment for a product launch. Evaluates segments against burning pain, willingness to pay, winnable market share, and referral potential. Use when choosing a... (SKILL.md)
• competitive-battlecard — Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing... (SKILL.md)
• growth-loops — Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building... (SKILL.md)
• gtm-motions — Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound... (SKILL.md)
• gtm-strategy — Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a... (SKILL.md)
• ideal-customer-profile — Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Use when defining your ICP, analyzing PMF survey data, or understanding who your best... (SKILL.md)
• competitor-analysis — Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing... (SKILL.md)
• customer-journey-map — Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving... (SKILL.md)
• market-segments — Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning... (SKILL.md)
• market-sizing — Estimate market size using TAM, SAM, and SOM with top-down and bottom-up approaches. Use when sizing a market opportunity, estimating addressable market, preparing for investor pitches, or... (SKILL.md)
• sentiment-analysis — Analyze user feedback data to identify segments with sentiment scores, JTBD, and product satisfaction insights. Use when analyzing user feedback at scale, running sentiment analysis on reviews or... (SKILL.md)
• user-personas — Create refined user personas from research data — 3 personas with JTBD, pains, gains, and unexpected insights. Use when building personas from survey data, creating user profiles from research, or... (SKILL.md)
• user-segmentation — Segment users from feedback data based on behavior, JTBD, and needs. Identifies at least 3 distinct user segments. Use when segmenting a user base, analyzing diverse user feedback, or building a... (SKILL.md)
• marketing-ideas — Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale. Use when brainstorming marketing campaigns, planning product promotion, or looking for... (SKILL.md)
• north-star-metric — Define a North Star Metric and 3-5 supporting input metrics that form a metrics constellation. Classify the business game (Attention, Transaction, Productivity) and validate against 7 criteria for... (SKILL.md)
• positioning-ideas — Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning,... (SKILL.md)
• product-name — Brainstorm 5 unique, memorable product names with rationale aligned to brand values and target audience. Use when naming a new product, rebranding, or exploring product name ideas. (SKILL.md)
• value-prop-statements — Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Use when writing marketing copy, creating sales messaging, or crafting onboarding messages. (SKILL.md)
• analyze-feature-requests — Analyze and prioritize a list of feature requests by theme, strategic alignment, impact, effort, and risk. Use when reviewing customer feature requests, triaging a backlog, or making... (SKILL.md)
• brainstorm-experiments-existing — Design experiments to test assumptions for an existing product — prototypes, A/B tests, spikes, and other low-effort validation methods. Use when validating assumptions, testing feature ideas... (SKILL.md)
• brainstorm-experiments-new — Design lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when... (SKILL.md)
• brainstorm-ideas-existing — Brainstorm product ideas for an existing product using multi-perspective ideation from PM, Designer, and Engineer viewpoints. Use when generating new feature ideas, brainstorming solutions for an... (SKILL.md)
• brainstorm-ideas-new — Brainstorm feature ideas for a new product in initial discovery from PM, Designer, and Engineer perspectives. Use when starting product discovery for a new product, exploring features for a... (SKILL.md)
• identify-assumptions-existing — Identify risky assumptions for a feature idea in an existing product across Value, Usability, Viability, and Feasibility. Uses multi-perspective devil's advocate thinking. Use when stress-testing... (SKILL.md)
• identify-assumptions-new — Identify risky assumptions for a new product idea across 8 risk categories including Go-to-Market, Strategy, and Team. Use when evaluating startup risks, assessing a new product concept, or... (SKILL.md)
• interview-script — Create a structured customer interview script with JTBD probing questions, warm-up, core exploration, and wrap-up sections. Follows The Mom Test principles — no leading questions, no pitching,... (SKILL.md)
• metrics-dashboard — Define and design a product metrics dashboard with key metrics, data sources, visualization types, and alert thresholds. Use when creating a metrics dashboard, defining KPIs, setting up product... (SKILL.md)
• opportunity-solution-tree — Build an Opportunity Solution Tree (OST) to structure product discovery — map a desired outcome to opportunities, solutions, and experiments. Based on Teresa Torres' Continuous Discovery Habits.... (SKILL.md)
• prioritize-assumptions — Prioritize assumptions using an Impact × Risk matrix and suggest experiments for each. Use when triaging a list of assumptions, deciding what to test first, or applying the assumption... (SKILL.md)
• prioritize-features — Prioritize a backlog of feature ideas based on impact, effort, risk, and strategic alignment with top 5 recommendations. Use when prioritizing a feature backlog, making scope decisions, or ranking... (SKILL.md)
• summarize-interview — Summarize a customer interview transcript into a structured template with JTBD, satisfaction signals, and action items. Use when processing interview recordings or transcripts, synthesizing... (SKILL.md)
• ansoff-matrix — Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning... (SKILL.md)
• business-model — Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model. (SKILL.md)
• lean-canvas — Generate a Lean Canvas with problem, solution, metrics, cost structure, UVP, unfair advantage, channels, segments, and revenue. Use when exploring a lean startup canvas, testing a business... (SKILL.md)
• monetization-strategy — Brainstorm 3-5 monetization strategies with audience fit, risks, and validation experiments. Use when exploring revenue models, evaluating pricing strategies, or deciding how to monetize a product. (SKILL.md)
• pestle-analysis — Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors. Use when assessing the macro environment, doing strategic planning, or evaluating... (SKILL.md)
• porters-five-forces — Perform Porter's Five Forces analysis — competitive rivalry, supplier power, buyer power, threat of substitutes, and threat of new entrants. Use when analyzing industry dynamics, assessing... (SKILL.md)
• pricing-strategy — Analyze and design pricing strategies including pricing models, competitive pricing analysis, willingness-to-pay estimation, and price elasticity. Use when setting prices, evaluating pricing... (SKILL.md)
• product-strategy — Create a comprehensive product strategy using the 9-section Product Strategy Canvas — vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. Use... (SKILL.md)

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